Golf Pride Launches Branded Facebook Page

SOUTHERN PINES, N.C. ... Golf Pride® today announced the launch of an official Golf Pride grips Facebook page. The number one grip in golf is expanding into social networking as a way to enhance communication with core audiences, including consumers and club repair specialists. The golf-focused online hub provides a platform to help educate enthusiasts on the Golf Pride brand and facilitate discussions surrounding all aspects of the sport.

The Golf Pride Facebook wall serves as the landing page and fosters engagement with an open dialogue for discussions and Q&A, as well as providing tips, product announcements and links to timely news articles and blogs. Additional tabs on the page include photos, events, product information and more.

The page will also offer detailed grip specifications, regripping techniques and a grip selector to guide consumers through the process of choosing the right grip for their game. The company has future plans to roll out surveys, photo requests, guest posts, giveaways and contests.

"Facebook offers a casual environment for Golf Pride to celebrate this vibrant game with golf fans, and gather insights into their opinions, likes, suggestions and ideas," said Dan Koehler, director of global sales and marketing for Eaton's Golf Grip Division. "We are excited to have another venue to communicate directly with golf enthusiasts, sharing our passion for the game, and enhancing our long-standing commitment to developing the highest quality innovative golf grips available."

Eaton's Golf Grip Division is the world's largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division's Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.

Eaton Corporation is a diversified power management company with 2009 sales of $11.9 billion. Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 70,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.

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