Expanded Learning Opportunities, Top Instructors and Timely Topics Build an Unprecedented Education Schedule during PGA Merchandise Show Week

12th PGA Teaching & Coaching Summit at The Faldo Institute begins an extraordinary week of education with up to 46 MSR credits available to PGA Professionals during Show week. PALM BEACH GARDENS, Fla. - An unprecedented number of learning opportunities await PGA Professionals and industry leaders during an expanded PGA Merchandise Show week-long education schedule that now begins with the PGA Teaching & Coaching Summit at The Faldo Institute, Jan. 24-25, and includes more than 65 timely seminars in the PGA Merchandise Show Education Conference, Jan. 27-29, in Orlando, Fla. Importantly, up to 46 MSR credits are available to PGA members during Show week to meet the current MSR Credit Cycle requirements ending in June 2011.

"Because the golf landscape in America is changing, our leadership, business education and ability to adapt are all key factors for future growth of our business and the game at every level," said PGA of America President Allen Wronowski. "The opportunities to advance ourselves and our businesses are abundant during Show week in 2011. I encourage all PGA Professionals to consider how they might maximize their business, teaching and personal potential through participation in the PGA Teaching & Coaching Summit and the PGA Merchandise Show Education Conference."

The PGA of America's largest educational event, the PGA Teaching & Coaching Summit, has been added to the 2011 PGA Merchandise Show schedule and will become the first event to kick off a busy Show week. Carrying the theme, "Getting Results," the Summit will be conducted Monday, Jan. 24 and Tuesday, Jan. 25 at The Faldo Institute in Orlando. The 12th edition of the Summit is attracting many of the greatest instructional minds in the world such as Bob Toski, Dr. Gary Wiren, Todd Anderson and others who will share their philosophies of how people learn, how they need to be coached and how it relates to building one's teaching business.

The 2011 PGA Merchandise Show Education Conference is taking on important issues, trends and developments shaping the future of golf business, Jan. 27-29, at the Orange County Convention Center in Orlando. More than 65 seminars will be presented by the industry's foremost experts in management, retail, facility operations, instruction and business categories such as social media, new technology and environmental issues. Featuring nearly 20 new speakers in 2011 and new hands-on learning opportunities, the Education Conference is organized in partnership with The PGA of America, the Association of Golf Merchandisers and respected industry leaders from topical business sectors. Seminars will be offered from 8:00 a.m. to 12:45 p.m. each day during the Show.

"PGA Professionals and golf industry executives have the opportunity to receive a best-in-class educational experience at this year's PGA Merchandise Show," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. "The combined offerings of the PGA Teaching & Coaching Summit, the Education Conference and the show floor presentations can have an immediate and measurable impact shaping the business of golf moving forward."

Learn more and register for the 12th PGA Teaching & Coaching Summit
Event details, seminar speakers and online registration for the 12th PGA Teaching & Coaching Summit are available at www.PGALinks.com. PGA of America members, apprentices and PGA Golf Management University students may register now for $495 online. Non-member and international professional online registration is $595. PGA members in attendance will earn 16 MSR credits in the Education category and the deadline to register for the Summit is Monday, Jan. 10, 2011.

Learn more and register for the PGA Merchandise Show Education Conference
Detailed daily education schedules, seminar descriptions and presenter profiles are available at www.pgashow.com. PGA Professionals and industry leaders may take advantage of a savings incentive if registering by Dec. 15, 2010. Advance savings registration for the Full Conference Pass is $395 for PGA members and $450 for non-PGA members. Advance savings registration for the Single Day Pass is $275. After Dec. 15, the Full Conference Pass is $425 for PGA members and $495 for non-PGA members; and the Single Day Pass is $275. Additionally, any PGA member registering for the PGA Teaching & Coaching Summit at www.PGALinks.com will be provided a special discount registration link for the PGA Merchandise Show Education Full Conference Pass at a reduced cost of $350. PGA members will receive one MSR Credit in the Education category for each seminar attended. Registration is now being taken at www.pgashow.com.

About the 58th PGA Merchandise Show
The 2011 PGA Merchandise Show, held Jan. 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 58th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, will be held on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m.-6:00 p.m. on Jan. 27-28; and 8:30 a.m.-5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.

Media Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com

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