Ishikawa Wins With Srixon Z-Star

KOBE, JAPAN - November 15, 2010 - SRI Sports Limited, a world leader in golf club and golf ball technology, congratulates teenager Ryo Ishikawa for his victory Sunday at the 2010 Mitsui Sumitomo VISA Taiheiyo Masters on the Japan Golf Tour.

Ishikawa fired a closing-round 67, for a 14-under 274, to claim his third win of the season by a two-stroke margin over his nearest competitor. Ishikawa had a total of seven birdies and two bogeys on Taiheiyo Club's Gotemba Course, where he closed with a birdie to secure the win and breathe new life into his bid to retain the Japan Golf Tour money title.

The victory, which was his ninth career title and third win of the 2010 season, earned Ishikawa a winner's prize of $363,500. Ishikawa plays the Srixon® Z-STAR™ XV golf ball and is currently in second place in the Japan Golf Tour's money rankings, trailing by less than $125,000, with three events remaining.

For more information on SRI Sports Ltd., Cleveland® Golf/Srixon®, Never Compromise® and Cleveland Classics™ apparel, or their staff players, please visit: http://www.sri-sports.co.jp/en/, www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.

About SRI Sports™
SRI Sports Limited, a major golf company located in Kobe-city, Hyogo, Japan, manufactures golf clubs and balls under SRIXON and XXIO brands. It is the world's 4th largest golf company and the #1golf company in Japan. The company has established a reputation for producing high quality products based on world's leading golf-club and golf-ball technologies. SRI Sports is represented by professional tour staff members such as Vijay Singh, Jim Furyk, Karrie Webb and many others throughout the world. In 2007, SRI Sports purchased Cleveland Golf, one of US's top 5 golf companies, and keeps providing high-quality products to golfers across the globe. For North American inquiries, please contact Keith Patterson, PR/Media Relations Manager at keithpatterson@clevelandgolf.com or 714.889.5808.

Media Contact:
Keith Patterson
Media & Public Relations Manager
Cleveland Golf ~ Srixon
Never Compromise ~ Cleveland Classics
5601 Skylab Road
Huntington Beach, Ca. 92647
T - (714) 889-1300 ext. 5808
F - (714) 889-5890
http://www.clevelandgolf.com/

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GolfTripGenius.com Creates iPad App

Golfers can now use the popular mobile device to track scores and update leaderboard while on a golf trip. WAYNE, PA (Nov. 16, 2010) - GolfTripGenius.com announced that key features and functionality of its web-based service aimed at traveling golfers are now available as a new app on the Apple iPad.

Introduced earlier this year, GolfTripGenius.com helps golfers plan trips, set up pairings and manage tournaments, scoring and expenses.

The new iPad app allows GolfTripGenius.com customers to add to the fun and expand their mobility options while on a golf trip by using their iPad for scorecard entry and leaderboard display.

After their round, golfers can enter their scores on one of nearly 1,000 golf course scorecards accessible through the iPad app. (More courses are being added daily.) The players' trip leaderboard is then automatically updated and shown on the iPad's 9.7" LED-backlit display.

A video of the new iPad app shows how easy it is to use.

Mike Vallone said the iPad app decreased his work and added to the fun of a recent eight-player trip that he led to Las Vegas.

"I brought my iPad to the course, and as players came off 18, I quickly entered their scores," said Vallone, an experienced golf trip captain from Cheshire, Conn. "On the shuttle back to the hotel, I announced the tournament and skins results. The guys were really impressed because it usually takes a while for someone to figure everything up. It was sure a lot easier for me."

Mike Zisman, CEO of GolfTripGenius.com, said the introduction of the iPad app is consistent with consumers' desire for ease of use, instant gratification and greater productivity through the use of their mobile devices.

"We're focused on two fundamental goals: making golf trips more fun and reducing work for the trip captain," said Zisman. "The new iPad app helps us deliver on those goals in a very cool way."

The iPad, introduced by Apple in April, weighs only 1.6 pounds and fits easily into a small duffel bag or golf bag.

About GolfTripGenius.com
GolfTripGenius.com was launched in 2010 to introduce a new category of innovative, web-based golf travel solutions to traveling golfers, resort and golf destination managers and PGA Professionals. Powering these solutions is the first-time use of operations research programming and advanced mathematical algorithms applied to commercial golf scheduling and tournament design challenges. The resulting low cost, online products provide benefits that greatly enhance any golf trip experience.

Media Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com
678-366-3232

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GolfGulfShores.com Offers Free Nike Promotion

(GULF SHORES, ALABAMA) - Golfers who book a spring vacation to Gulf Shores/Orange Beach now at www.golfgulfshores.com could win $3,800 in Nike clubs and apparel - complete with a personalized Tour bag.

Those booking a stay-and-play package between now and Feb. 28, 2011, for arrival between March 1, 2011 and May 8, 2011, are automatically entered to win the Nike Head-to-Toe Package, which includes:
• A full set of Nike golf clubs, including a VR Tour Driver, VR Fairway Wood and VR Hybrid; as well as a set of VR Pro Cavity, Steel-Shaft Irons, 2 VR-V Rev Wedges and Method Putter
• Tour Bag with embroidered name
• A pair of Air Zoom shoes
• One dozen Nike Tour One balls
• 2 golf shorts, 2 pair of shorts, one belt and 2 pairs of socks
• A golf hat and glove
The winner will be selected by random drawing on March 4, 2011 from all qualifying golf packages, which must include a two-night stay. The prize will be awarded upon arrival in Gulf Shores/Orange Beach for the booked golf vacation.

For more information visit www.golfgulfshores.com or call 1.888.815.1902.

Gulf Shores Golf Courses Release Value-Laden Winter Stay-and-Play Packages

Golf foursomes looking now for winter getaway deals can enjoy 70-degree weather and waterfront views at a fraction of high-season rates, by building their own package at www.golfgulfshores.com.

"The combination of our mild weather, optimal playing conditions and stay-and-play prices that ensure our visitors get more bang for their hard-earned buck, make now a perfect time to visit," says Duncan Millar, executive director of Golf Gulf Shores. "There's no better place for a relaxing holiday break with the family, a buddy trip or a romantic getaway."

Below please find a sampling of the current deals available through Feb. 27, 2011.

Family Vacation: 2 Bedroom Gulf Oriented Condominium
Rate: $64.68 per person per night ($258.71) for golf and room
Description: Starting at rate based on 4 people staying in a two bedroom condominium, queen bed, two twin beds and a sleeper sofa.

Buddy Trip: 2 Bedroom Condominium Golf Course View
Rate: $101.50 per person per night ($406.00) for golf and room
Description: Starting at rate based on 4 people staying in a two bedroom condo with one king bed or queen bed, or two twin beds and a sleeper sofa.

Romantic Getaway: Double Queen Gulf Front Hotel
Rate: $111.83 per person per night ($447.30) for golf and room
Description: Starting at rate based on 2 people staying in one room with two queen beds or king size bed.

The user-friendly website includes sample packages to help visitors choose their best rate among hotels, luxury condos and golf by location along the 32-mile stretch of shoreline. Rates listed above include all taxes and fees and are based on a group of four golfers staying four nights and playing three rounds of golf at three different pre-determined courses.

To view up-to-the-minute news, photos, events and special offers, see facebook.com/GolfGulfShores or follow the GSGA on Twitter at http://twitter.com/GolfGulfShores.

Also, travelers can sign up for a free subscription to the Golf Gulf Shores monthly e-newsletter at www.golfgulfshores.com, as well as view sample stay-and-play packages and build their own custom vacations.

About Golf Gulf Shores
Golf Gulf Shores is the moniker for the Gulf Shores Golf Association, the partnership that promotes the destination and its custom golf packages built by its partners, for golf groups, families, and corporate outings. The destination offers nine golf courses, countless lodging options and a wealth of outdoor activity on its 32-mile waterfront destination. For more information, see www.golfgulfshores.com or call 888-815-1902. Course highlights:

Cotton Creek at Craft Farms - An Honours Golf facility and Arnold Palmer Signature Design with generous fairways lined by Southern Hardwoods, undulating greens and a championship test from 7,028 yards.

Cypress Bend at Craft Farms - The sister Honours Golf property to Cotton Creek, the Arnold Palmer Signature Design meanders through cord-grass accented lakes

Glenlakes Golf Club - Scottish-style links course designed by Von Hagge and known for its extensive bunkering and postage-stamp greens.

Kiva Dunes - A "Top 100 Course in America" by Golf Digest, the Jerry Pate design is the only beachfront resort course in Gulf Shores.

Peninsula Golf and Racquet Club - An Honours Golf property, the 27-hole facility offers chilled apples on the tee. The 830-acre park includes 30 lakes and fairways surrounded by Bon Secour Wildlife Preserve.

Rock Creek Golf Club - Also owned by Honours Golf and boasting rolling terrain and fairways lined by pines, the Earl Stone design overlooks freshwater wetlands and the Rock Creek basin.

TimberCreek Golf Club - This 27-hole design was crafted by Earl Stone and feels like an inland Carolina course with fairways lined by loblolly pines, dogwoods and magnolias.

The Golf Club of the Wharf - Formerly known as the Gulf Shores Golf Club, this was the Gulf Shores' first course. Opened it 1960, it was redesigned by Jay and Carter Morrish in 2005.

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KBS Tour Steel Shafts Win Three Tour Events

Boulder, Colorado - KBS Tour steel shafts were on fire last weekend at three top-seeded tour events around the globe.

Femco Steel Technology (FST), the company that developed and manufactures the KBS Tour Steel shafts, announced that its premium shafts were played by:

The Champion of the Children's Miracle Network Classic in Orlando.

Overseas at the Singapore Open, the shafts were played by the Champion as well as the Runner-up.

And finally, on Monday at the AT&T Skills Challenge, KBS Tour shafts were part of the winning Duo.

Since their introduction to the professional tours worldwide in 2008, KBS Tour steel shafts continue to capture the attention of a growing number of players. More than 35 top-tier tour players have already switched to the new shafts. KBS Tour steel shafts have been used in full iron sets to win 33 professional tour titles worldwide and many top 10 finishes.

Professional golf's top players rarely change iron shafts unless there are tangible performance benefits. The tour successes for the players who have switched to KBS Tour iron shafts speak volumes about KBS performance.

"We stepped outside normal design parameters to develop the KBS Tour shaft," says FST's shaft designer, Kim Braly. "We were able to formulate a highly unique distribution of stiffness along the shaft's length. The result is a smoother transfer of energy, a penetrating ball flight, and a softer 'feel' at the tip."

Expect to see more news about KBS shafts from all of the professional golf tours worldwide.

Headquartered in Boulder, Colo., FEMCO Steel Technology (FST) is a leading designer, manufacturer and distributor of high-quality steel golf shafts, including the premium KBS Series of shafts. Since 1949, FEMCO has remained committed to creating and providing high-quality and cost-effective steel products and services worldwide. For more information, visit wwwkbsshafts.com and www.Facebook.com/KBSshafts

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Manitou Passage Among Golfweek's Best New Courses

Glen Arbor, MI - Golfweek Magazine has chosen Manitou Passage Golf Club, located near the Sleeping Bear National Lakeshore in the Leelanau Peninsula, as one of its "Best New Courses" in 2010. The recognition of the 40 top new courses in the country appears in the October issue of the magazine.

Golfweek's course evaluators grade courses all over the country on a 10-point scale to identify the country's finest golf courses. Raters take into account factors such as routing of the course, feature shaping, greens, variety and memorable holes, conditioning, maintenance, and landscape management.

This accolade makes Manitou Passage Golf Club one of the top destination courses in northern Michigan. The course joins Harbor Shores Golf Club, designed by Jack Nicklaus, as one of the two Michigan courses to make the Golfweek's best new list.

Manitou Passage Golf Club is a signature Arnold Palmer design that has gone through a major renovation and restoration project to complete and update the design that was originally envisioned by Palmer.

When a group of golf devotees purchased the course over a year ago, they did so with the goal of creating a new destination course featuring exceptional playing conditions and unmatched service. That group, lead by Bob Kuras, president of The Homestead, brought the Arnold Palmer Design Company, Peridian International, and the Wadsworth Golf Construction Company in to assist with the renovation efforts.

The Palmer and Peridian work included scores of minor and major changes. Under the direction of Kuras and his son James, Wadsworth completed the majority of the changes recommended by Palmer. Renovations included the repositioning, adding and squaring off of tee-boxes, widening of fairways in key landing areas, renovating bunkers, lengthening some holes, restoring areas with native grasses and clearing of trees and brush to open vistas to the area's natural beauty.

"We're honored to have been chosen by Golfweek Magazine and pleased to be in the company of other great courses," said Kuras.

One of the most dramatic (and, most talked about) changes was on hole No. 8, now one of the region's prettiest and most challenging par 5's. The tee boxes were re-positioned and trees removed, which opened up one of the signature views in all of northern Michigan, including Lake Michigan, the Manitou Passage, sand dunes and lighthouse.

With its crystal clear inland waters, sparkling Lake Michigan beaches, and miles of rolling sand dunes in the Sleeping Bear Dunes National Lakeshore, Leelanau was the perfect setting for Manitou Passage Golf Club as it was for The Homestead, America's Freshwater Resort. Guests can now enjoy this world-class Arnold Palmer signature design and golf packages at a resort of comparable quality.

For more information about Manitou Passage Golf Club and to experience the areas premier destination course, visit www.manitoupassagegolfclub.com or for packaging information visit www.thehomesteadresort.com.

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GolfAchiever Implemented At PGM Schools

Sunnyvale, CA - GolfAchiever, the most accurate, affordable and all-in-one Golf Simulator is chosen by top PGM schools as a key tool in their curriculum.

For the past month, the University of Colorado in Colorado Springs (UCCS) PGM students has been using the GolfAchiever Simulator, GA SIM, and the testimonials and positive feedback are already coming in. PGM student standout, Zach Brehm frequently uses the GolfAchiever system at the school's indoor player development center. Zach, who's studying to become a certified PGA Professional, uses the GolfAchiever system to keep his game in top form. "The GolfAchiever is the first simulator that provides the best of both worlds when it comes to launch monitors and golf simulation. Its impeccable 3D graphics and accurate shot data validate that the GolfAchiever system is the best launch monitor and simulator I've ever used!", Zach stated.

Other PGM schools are expected to follow suit throughout this Fall and Winter, spreading the knowledge and power that the GolfAchiever enables for use in education, instruction, and entertainment.

About PGM Universities:
The PGA Golf Management University Program, a 4.5- to 5-year college curriculum for aspiring PGA Professionals is offered at 20 PGA accredited universities nationwide. The program provides students the opportunity to acquire the knowledge and skills necessary for success in the golf industry through extensive classroom studies and internship experience. For more information visit www.pga.com

About Focaltron. With a strong focus on accuracy for all, GolfAchiever has set the standard within the golf industry including the applications of golf entertainment, golf instruction, clubfitting and self practice for over a decade. GolfAchiever, Accurate, Affordable and All-in-One. www.golfachiever.com

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GolfNow.com Expands Into Ireland, U.K.

Golf Channel Takes Online Tee-Times 'Across the Pond' With Ireland and UK Joining its GolfNow.com Platform ORLANDO, Fla. (Nov. 16, 2010) - Golf Channel today announced that its industry-leading tee-time business,GolfNow.com, will expand further internationally in 2011 with top golf destinations Ireland and the United Kingdom leading the way.

GolfNow, currently working with more than 2,400 partner golf courses that have booked more than 4 million rounds in the United States and Canada in 2010 so far, will make its Ireland and U.K. service available to both inbound travelers from North America, as well as golfers within their own borders. With an initial focus on golf courses in Ireland and Northern Ireland, Golf Channel plans to integrate and promote the top courses in these destinations to its vast on-air and online audience.

To manage the new initiative, Golf Channel has identified a new strategic partner in the Ireland and U.K. market, Carr Golf Travel. A worldwide leader in golf travel, Carr Golf has been welcoming golfers to Ireland and Scotland for more than 60 years. Carr's primary responsibilities will include developing relationships with golf courses to activate them on the GolfNow platform, while working with those courses to deliver pricing and offers that resonate with consumers.

In addition, Golf Channel also has executed a strategic interface agreement with BRS Golf, the U.K.'s number-one tee sheet provider, in an effort to make the entry into the European market as efficient as possible for participating courses. BRS Golf has more than 460 golf clubs currently using its management system.

"We couldn't have added a more reputable, golf-focused company like Carr Golf to help launch GolfNow in this new arena," said Gene Pizzolato, chief operating officer, Golf Channel New Media Ventures. "And with BRS, we've picked the right technology partner to accelerate our success by providing us with the ability to directly connect to the tee-time inventory of over 460 of Europe's best golf courses.

"We're excited about GolfNow's entry into Ireland and the U.K. as a great start to build momentum internationally, and to let the industry know that our presence there is just the first in a series of steps to expand even further around the world."

"As the regional market leader in golf course management and golf travel, Carr Golf is excited about the impact this will have on the entire golf sector," said Marty Carr, chief executive officer for Carr Golf. "It also fits in perfectly with our strategy for driving revenue and complements current consumer trends."

"This is a great opportunity for the Irish Golf Industry to benefit from the marketing power of the Golf Channel," said Dr. Brian Smith, director of BRS Golf. "We recommend customers that want to increase revenue to give us a try. Both systems will be fully integrated, so there will be no double bookings and no management overhead. Golf courses will be in complete control of which tee times are available to be sold."

GolfNow.com is the Internet's largest and most comprehensive online tee time booking service, offering access to more than 2,400 golf courses in 45 U.S. States and Canada. Through easy-to-implement solutions, GolfNow.comhelps golf courses sell more rounds, increase revenues and, in turn, helps grow the game.

About GolfNow.com
Golf Channel's GolfNow.com is managed and operated by GolfChannel.com, which ranks as a top golf destination on the Internet. Golfnow.com is the Internet's largest and most comprehensive online tee time booking service, offering users the ability to book tee times at more than 2,400 courses nationwide at any time of day. The tee time service is part of Golf Channel's inventive online platform, a combination of sites designed to be the ultimate one-stop personal golf concierge service to help the recreational player enjoy every aspect of golf from getting the most up-to-the-minute golf news from around the world to help with how to play, where to play and what to play. Golf Channel's digital platform also serves golfers in the areas of travel and events - highlighted by the Golf Channel Am Tour, the largest amateur tour in the country with more than 800 tournaments in 60+ local chapters nationwide, providing casual players with a professionally-run golf tournament experience and access to play at some of the greatest and most challenging courses in their hometowns - and access to GolfChannel.com's features and breaking news, a library of more than 2,500 instructional online videos, extensive product reviews, and tips from the most-trusted equipment experts.

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Murphy Earns To Aloha Section PGA Honors

Kaua'i courses earn top rankings from Golfweek magazine's "America's Best" raters; the St. Regis Princeville Resort celebrates anniversary with special offer (KAUA'I, Hawaii) - The Princeville Prince Course in Hanalei announces today that Director of Golf Steve Murphy has received two elite honors from the Aloha Section of the PGA - 2010 Professional of the Year and Merchandiser of the Year (Resorts).

The PGA Professional of the Year Award recognizes professionals based on their entire record with an emphasis on his/her achievements during the last five years. Some of the criteria include career enhancement qualities, leadership abilities, strengths as a player, teacher, merchandiser and business person as well as contributions to the facility's success and the game of golf at the section level. Winners of the Merchandiser of the Year Award are acknowledged for their display techniques, inventory mix, merchandising philosophy and the success of their operation.

"Steve's leadership and expertise, along with his staff's commitment to excellence are why the Prince Course shines, and what golf visitors to Kaua'i can expect at our island courses," says Sue Kanoho, Executive Director of the Kaua'i Visitors Bureau.

Murphy, who started at Prince Course in 2004 as Head Professional, serves on the Board of Directors of both the Aloha PGA Section and the Kaua'i Junior Golf Association. He was the driving force behind the inaugural PGA / Amateur event on Kaua'i this past summer, The Prince Invitational, which drew a field of many top professionals and leading amateur golfers from the state. He is also a regular volunteer and supporter to the "Get Ready Golf" program, "Play Golf America" and the various "Bring Your Family to the Course" promotions.

In 2009, Murphy was awarded the Horton Smith Trophy, which is presented annually to the golf pro who contributes to building the PGA image via leadership, networking and promotion of the game from within the local community.

Designed by Robert Trent Jones, Jr., Princeville's 18-hole Prince Course is ranked by Golf Digest as Hawaii's No. 1 course and is the only one in the State of Hawaii to be included on Golf Digest's 2009/2010 list of "America's 100 Greatest Courses."

Murphy will be recognized on Dec. 5 with his fellow award winners at the 2010 Aloha Section PGA Annual Meeting at Pearl Country Club.

Kaua'i Honored in Golfweek's "Best Resort Courses" Issue
Poipu Bay Golf Course, Kaua'i Lagoons Golf Club and the Princeville Prince Course were all named on Golfweek magazine's "America's Best Resort Courses" national rankings in the Nov. 2 issue.

Kaua'i Lagoons - the Jack Nicklaus-design that will unveil a vast renovation project in May - moved up 12 spots on the prestigious list to No. 60 overall. The Prince Course landed at No. 22 overall and was second in golf-rich Hawaii while Poipu Bay came in at No. 72.

Poipu Bay - a Robert Trent Jones Jr. design - is the former home of the PGA Grand Slam of Golf and will re-open on Dec. 16 following a nine-month restoration project that saw it install Seashore Paspalum greens, a warm-season turf that requires less water and chemicals to maintain excellent conditions.

The St. Regis Princeville Resort Celebrates Anniversary with a Quintessential Experience

In celebration of the St. Regis Princeville Resort's one-year anniversary, the resort has introduced The Quintessential Anniversary Experience, which offers a truly romantic way to celebrate one's own anniversary, while enjoying the resort's luxurious comforts and exclusive location.

This special offer includes chilled champagne and truffles upon arrival, five nights in premium ocean view accommodations, and daily breakfast at Makana Terrace. Guests will have around the clock access to the legendary St. Regis Butler Service and enjoy a private ocean-side dinner for two, as well as a romantic couple's massage at the Halele'a Spa.

The Quintessential Anniversary Experience is available for $5,500 through March 31, 2011. In addition to the services and amenities included in the offer, Starwood Preferred Guests will earn double rewards points that can be allocated to a future getaway at any Starwood destination.

Located in the 9,000-acre resort community of Princeville at Hanalei, The St. Regis Princeville Resort completed a $100-million renovation project last year and became the first in Hawaii to carry the prestigious St. Regis brand. All 252 rooms, which now include 51 ocean-view suites, were remodeled.

The resort is also home to Makai Golf Club, Robert Trent Jones Jr's first design in Hawaii that was ranked No. 8 in the state by GOLF Magazine in September.

For reservations or further information call 1.877.787.3447 and request the promotional code: LAPKG2.

Puakea Golf Course to Host Leadership Kaua'i Tournament on Nov. 21
Leadership Kaua'i will host its charity golf tournament at Puakea Golf Course on Sunday, November 21 at 8 a.m.

The entry fee is $125 and includes greens fees, cart fees and lunch. Mulligans will be available for $5 each and the format is a 3-person scramble. Comedian Tony Silva from Da Braddahs will emcee the lunch and awards ceremony following the tournament.

All proceeds will benefit Leadership Kaua'i, a non-profit organization that helps develop leaders with awareness of and sensitivity to Kaua'i's culture and people.

To register or to sponsor a hole, contact Alison Toma at 808.337.1413, ext. 10 or e-mail allifleming@yahoo.com.
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About "Kaua'i: Discover Golf's Ultimate Island Green"
Kaua'i offers more than 50 miles of white sand beaches -- more beach per mile than any other island in Hawaii. Only four percent of the island is developed for commercial and residential use.

For more information about golf on the Garden Isle visit www.Kauaidiscovery.com/activities/golfing/, www.twitter.com/KauaiGolf, or call 800-262-1400.

The unique attributes of the golf destination cooperative "Kaua'i: Discover Golf's Ultimate Island Green" include:

1. Princeville Golf Courses (www.princeville.com)
45 holes of golf -- the 27-hole Makai Golf Club at The St. Regis Princeville Resort and the 18-hole Prince Golf Course -- all designed by Robert Trent Jones Jr.

The Prince Course (800.826.1105) is rated the No. 1 course in the state and was rated No. 67 in Golf Digest's "America's 100 Greatest Golf Courses 2009-10"
The Makai Golf Club (www.makaigolf.com/, 808.826.1912) reopened in 2010 after an extensive 15-month renovation and now features the 18-hole Makai Course and the 9-hole Woods Course

The St. Regis Princeville Resort just completed a multi-million-dollar renovation and opened the first week of October 2009

2. Kaua'i Lagoons Golf Club (www.kauailagoonsgolf.com, 800.634.6400)
Voted, along with Kaua'i Marriott Resort, one of the "Top 50 Resort Courses" worldwide by GolfWorld magazine in its "2009 Readers' Choice Awards"
Currently 18 of the 36 holes designed by Jack Nicklaus are in play, consisting of nine holes from the Kiele Course and nine holes from the Mokihana Course. The Kiele Ocean nine is receiving extensive upgrades, including the addition of one new ocean hole that will create a one-half-mile long stretch of oceanfront golf. Completion of the Kiele Ocean nine is scheduled for May 2011
The front nine holes feature the par-3 fifth green encircled by a tropical Mango and Guava tree forest

3. Poipu Bay Golf Course (www.poipubaygolf.com, 800.858.6300)
Along with Grand Hyatt Kaua'i Resort & Spa rated No. 16 in GolfWorld's "America's Top 50 Resort Courses, 2009"
Four closing holes play atop a 150-foot sea cliff
Home to the PGA Grand Slam of Golf from 1994 through 2006, it has frequently hosted players like Tiger Woods, Phil Mickelson, Vijay Singh and other major champions
Course is currently closed for greens renovation with a reopening planned for December 16, 2010

4. Puakea Golf Course (www.puakeagolf.com, 866.773.5554)
Consistently rated a favorite among Kaua'i golfers in local media outlets and ranked as the No. 15 course in Hawaii by Golfweek.
Golf Course Architect Robin Nelson used the natural layout of the land when he planned this layout, testing golfers of all levels and treating them to beautiful views of Mt. Ha'upu and deep lush ravines on several holes.
Owned by AOL co-Founder Steve Case

About the KVB and HVCB
The Kaua'i Visitors Bureau is a division of the Hawai'i Visitors and Convention Bureau, which is contracted by the Hawai'i Tourism Authority (HTA), the state of Hawai'i's tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawai'i tourism in a sustainable manner consistent with the state of Hawai'i's economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.

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Titleist Enjoys Big Weekend

Titleist Brand Ambassador Adam Scott trusts Pro V1 golf ball and full bag of Titleist clubs in Barclays Singapore Open victory. Fairhaven, MA (November 15, 2010) - Proving he has the game to win anywhere in the world, Titleist Brand Ambassador Adam Scott shot four consecutive rounds in the 60s to capture the weather-delayed Barclays Singapore Open by three shots. Scott relied on the Pro V1 golf ball and a complete bag of Titleist equipment tee-to-green as he outlasted a strong international field en route to his seventh European Tour title and the 18th professional win of his career. On the PGA TOUR, Pro V1 loyalist Robert Garrigus captured the season-ending Children's Miracle Network Classic, firing a final round 8-under 64 in Orlando to seal his first TOUR victory. Additional wins on the LPGA and South African Tours advances the 2010 Titleist victory count across the worldwide professional tours to 139, more than six times the nearest competitor with 23.

TITLEIST HIGHLIGHTS FOR WEEK ENDING NOVEMBER 14, 2010

EUROPEAN TOUR: After opening with a pair of 6-under 65s, Scott closed with a 3-under 68 for a winning score of 17-under 267. He had a three-shot lead on the field when the leaders returned to play 10 holes on Monday after play was suspended a day earlier due to severe weather.

- The win is the second of the year for Scott (he also captured the PGA TOUR's Valero Texas Open in May) and marks the third time Scott has won the Barclays Singapore Open (2005, 2006).

- Scott continues the early success of the new 910 driver, relying upon the 910D3 model in his victory. He becomes the 12th player to win with a 910 driver since its Tour introduction in July. The driver begins shipping to golf shops worldwide this week. Scott is also the first player to win playing the new 910Fd prototype 3-wood.

- What's in Adam's Bag?: Pro V1, 910D3 driver (10.5, A2 setting), 910Fd 3-wood (15), 909H hybrid (21), MB irons (3-9), Vokey Design Spin Milled pitching (48), sand (54) and lob (60) wedges, Scotty Cameron Newport putter.

- Titleist was the overwhelming golf ball of choice at the Barclays Singapore Open with 128 players, more than four times the nearest competitor with 28.

PGA TOUR: Garrigus (Pro V1) finished the Children's Miracle Network Classic at 21-under 267, three shots clear of runner-up Roland Thatcher (Pro V1x). Garrigus began the week 122nd in earnings and vaulted to No. 51 with the win. Thatcher jumped from 179th to 122nd to also keep his playing privileges for 2010.

- Thatcher joined Mark Wilson (Pro V1x) and Titleist Brand Ambassador Michael Connell (Pro V1, 910D3 driver, CB and MB irons, Vokey Design TVD sand wedge, Vokey Design lob wedge, Scotty Cameron GSS putter) as the only players to advance into the top 125 after starting the week outside of it.

- Titleist Brand Ambassadors Rickie Fowler (Pro V1x, 909D2 driver, 910F fairway metal, MB irons, Vokey Design wedges, Scotty Cameron prototype putter) and Johnson Wagner (Pro V1x, 909D3 driver, 904F fairway metal, AP2 and CB irons, Vokey Design wedges, Scotty Cameron prototype putter) joined Spencer Levin (new Pro V1x prototype) in a three-way tie for 3rd, as the top 5 finishers all trusted Titleist golf balls for their success.

- Titleist Brand Ambassador Troy Merritt (Pro V1, 909D2 driver, 909F2 fairway metal, 909H hybrid, AP1 irons, Vokey Design wedges) finished at 8-under 280, and tied for 30th. It was just enough for Merritt to finish the year at No. 125 on the 2010 Money List, the final player inside the cut line to retain his card for next year.

- Merritt also topped Fowler and Aaron Baddeley (Pro V1x) in a three-way playoff to win the $1 million Kodak Challenge. The Challenge designates a hole at 30 PGA TOUR tournaments and keeps score throughout the year. The three Kodak finalists finished at 17-under, requiring a playoff at No. 17 on Disney World's Magnolia Course at the conclusion of the tournament. Merritt birdied the hole to claim the prize.

- Of the 11 players who finished among the Top 10 and ties, nine trusted a Titleist golf ball for their success.

- Titleist was the overwhelming golf ball choice at the event with 89 players, more than six times the nearest competitor with 14.

LPGA TOUR:

- In-Kyung Kim (Pro V1) captured the Lorena Ochoa Invitational for her third career LPGA Tour title, closing with an 8-under 64 for a three-stroke victory. Kim finished at 19-under 269 and upon winning, announced that she would be donating her entire $220,000 winner's check to charity.

- Kim, who tied the tournament record of 64 (set in the first round by Pro V1 loyalist Cristie Kerr) posted previous victories at the 2009 LPGA State Farm Classic and 2008 Longs Drugs Challenge.

- Karine Icher (Pro V1), who holed a wedge shot on the par-5 18th hole for eagle, finished 3rd, followed by Cristie Kerr who tied for 4th.

- Titleist was the overwhelming golf ball of choice at the limited-field event with 24 players, more than all other golf balls combined.

- Of the 12 players who finished among the top 10 and ties, eight trusted a Titleist golf ball for their success.

SOUTH AFRICAN TOUR:

- It was an all-Titleist Pro V1x playoff at the Sunshine Tour's BMG Classic, where Brandon Pieters made par on the first playoff hole to top Ben Mannix. Pieters and Mannix each finished regulation at 11-under 205.

- Rookie Steven Ferreira finished one shot behind the leaders, while Titleist Brand Ambassador Jean Hugo (Pro V1x, 910 driver, 910F 3-wood, 910H hybrid, MB irons, Vokey Design wedges) finished solo 4th, giving Titleist Pro V1x players a 1-2-3-4 sweep.

- Titleist was the top golf ball choice at the event with 105 players, more than all other competitors combined.

KOREAN TOUR:

- It was a Titleist 1-2-3 finish at the Hana Championship where Wi Joong Kim (Pro V1) topped Titleist Brand Ambassador Joon Eob Sohn (Pro V1x, 910D3 driver, 910F fairway metals, 910H hybrid, MB irons, Vokey Design wedges, Scotty Cameron Newport putter) with a birdie on the third playoff hole.

- It was the second career win for Kim, who first won three years ago.

- Another Titleist Brand Ambassador J.K. Mo (Pro V1, 910D3 driver, 910F fairway metals, AP2 irons, Vokey Design wedges, Scotty Cameron Newport putter) finished solo 3rd, one shot out of the playoff.

- Of the 10 players who finished among the Top 10, seven trusted a Titleist golf ball for their success.

- Titleist was the most played golf ball at the limited-field, 40-player event with 28 players (70%), more than five times the nearest competitor (5). Titleist was also the top choice in drivers with 14.

TITLEIST TOUR BLOG: http://titleistblog.com/

FOLLOW TITLEIST ON TWITTER: http://www.twitter.com/titleist

JOIN TITLEIST ON FACEBOOK: http://www.facebook.com/titleist

Titleist and FootJoy comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

Media Contact:
Joe Gomes, Director of Communications (508.979.3211).

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World Number One Update

November 14, 2010

Updated:

It’s not exactly a Major, but the Australian Masters is interesting this year for what it tells us about the state of Tiger’s game. He won the event last year, but after three rounds in 2010, he’s ten strokes behind. Ahead of him are some fine players, such as Geoff Ogilvy, Camilo Villegas and Stuart Appleby, so its not likely he’s going to stage a Sunday Charge.

Meanwhile, at the Barclays Singapore Open, Phil Mickelson is in 46th place, 12 strokes behind the leader Adam Scott.

There’s not going to be any movement at the top of the World Golf Rankings this weekend.

*******************

As it turns out, Tiger had a fine fourth round, shooting a six under 65. He finished fourth, three behind the winner, Stuart Appleby. As has happened all year, signs of the old Tiger flashed briefly before our eyes. In his last four holes, he had an eagle two at the par-four 15th, a birdie on the par-five 17th and an eagle three on the par-five 18th.

Phil, in the meantime, was docked two strokes for failing to return to the course ontime following a weather delay. He finished in a T31, -4 overall and 14 behind winner Adam Scott.

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Hireko Golf Coupon Codes

November 13, 2010

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Second Skin Adds Sales Representative

TORONTO- Second Skin Garment Company, parent company of the Second Skin and Hollas brands of golf apparel, continues to grow its sales force in the United States with the addition of Shannon Pfundheller for the New Jersey and Pennsylvania territory.

"As we increase our presence in the United States market, we are committed to putting together a sales team that has a successful track record of selling in brands to on-course pro shops and resorts," said Don Nichols, founder of Hollas and managing partner of Second Skin Garment Company. "New Jersey and Pennsylvania are huge golf markets and we are pleased to have Shannon on board to lead our efforts in penetrating these areas."

Pfundheller has been in sales in the golf industry since 2001. She has served as a key account manager for Ash City USA and represented established brands such as Vantage Apparel and PING Collection (now PING Apparel). She can be reached at caddysp@yahoo.com.

Second Skin Garment Company, based in Toronto, markets golf-specific apparel under the Hollas and Second Skin brands. Hollas offers functional fit and performance for today's golfer with a full line of apparel for men. Second Skin offers performance apparel for men and women featuring innovative technology. With its proprietary Drywick fabric, Second Skin is the leading golf outerwear company in Canada. More information can be found at http://www.secondskin.ca/.

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Nippon Shaft Introduces Pro Tour-Focused Shafts

New N.S. Pro Modus3Tour 120 Shaft Is Engineered for Maximum Distance, Accuracy, and Trajectory Control SCHAUMBURG, Illinois (November 16, 2010) - Nippon Shaft today introduced its first steel shaft designed specifically to enhance the unrivaled performance of PGA tour pros and low handicap golfers.

The new N.S. Pro MODUS3 Tour 120 is the first new shaft to come to market since Nippon Shaft began researching the needs of top PGA touring pros over the last 16 months, according to Hiroyuki Fukuda, head of sales and marketing for Nippon Shaft. Company representatives traveled regularly with the PGA TOUR starting in July 2009, talking with players, allowing them to sample prototypes, and refining the shafts to fit their unique requirements.

"We are excited to introduce the N.S. Pro MODUS3 Tour 120, the first in a series of steel shafts designed specifically for the needs of PGA touring pros and low handicap golfers," Fukuda said. "For the last 16 months, Nippon Shaft representatives have traveled week-to-week with the PGA TOUR. During that time many of the world's elite players have provided us with valuable feedback and unique insight into their specific equipment needs. The N.S. Pro MODUS3 Tour 120 is the initial product to result from this exhaustive research and development process."

The shafts will be available to the public in mid-December through Nippon Shaft's dedicated clubfitter network Shaftology and through the custom club departments of top club manufacturers, such as Nike Golf.

A number of PGA touring pros - including former Ryder Cup and Presidents Cup team members - have been playing prototype versions of the MODUS3 shafts in PGA tournaments this year. The Tour 120 model weighs between 114 and 126 grams and comes in S, X, and Tour X flex options. Other models still in the testing phase weigh as little as 106 grams and as many as 139 grams - but all meet the requirements of top players.

The N.S. Pro MODUS3 series shafts are popular with touring pros because they offer optimal performance in the three key are:

Desired trajectory, which comes as a result of the unique shaft structure;

2. Accurate distances, thanks to the shaft's unique raw steel material and accompanying heat treatment;

3. Tight dispersion, which comes from the exacting tolerances of the highest quality level.

Nippon Shaft made its reputation in the late 1990s by developing the first high quality lightweight steel shaft. The revolutionary N.S. Pro 950GH became the industry's first sub-100 gram steel shaft, combining the stability and consistency of heavier shafts with extremely light weight. Soon, Nippon Shaft grew to be the No. 1-selling shaft in Asia, controlling 80 percent of the market, and No. 2 in North America. Along the way, Nippon Shaft recorded more than 100 pro tour victories worldwide and became the dominant shaft on the LPGA Tour.

Nippon Shaft manufactures all of its steel and graphite shafts in a state-of-the-art factory at its headquarters in Yokohama, Japan. The company's integrated production lines are strictly monitored and controlled with thorough checks conducted responsibly through the entire production process, Fukuda said. As a result, Nippon Shaft is able to control high product quality - from material selection to final testing.

"Nippon Shaft is committed to manufacturing the world's best shafts for the world's most elite players, as well as for avid amateurs and casual golfers," Fukuda said. "We are pleased and excited that the professionals who have been using our products have been performing so well."

Nippon Shaft is a privately held subsidiary of NHK Spring Co. LTD, a Japanese automobile parts manufacturer. Nippon Shaft's North American headquarters is in Schaumburg, Illinois.

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NCGA Obtaining Permits For Poppy Hills Renovations

PEBBLE BEACH, CA - The Northern California Golf Association has started the process to obtain permits for a complete golf course and clubhouse renovation at its home facility, Poppy Hills in Pebble Beach, California.

At a recent meeting, the NCGA Board of Directors approved the multi-year, multi-step process to:

* Redesign and lessen doglegs to help the course unfold more naturally
* Replace and redesign all putting greens
* Sandcap fairways to greatly improve drainage
* Replace irrigation system to better manage water usage
* Renovate the clubhouse including restaurant and restrooms

A driving force behind the renovation of the NCGA members' course is the conservation of water. The 24-year-old course already has an excellent environmental track record through its 100% utilization of reclaimed water for irrigation, but the overhaul further addresses water consumption by reducing irrigated areas of turf.

It is anticipated that it will take 12-24 months to complete permitting for the work. The project will proceed with the Robert Trent Jones Jr. Group once the permit is obtained and given a favorable economic environment.

"We are excited about the prospect of improving Poppy Hills," says NCGA/Poppy Holding CEO Lyn Nelson. "We take pride in our golf course and feel this is a wonderful opportunity to enhance the layout and playing conditions. Providing an unmatched golf experience and value for NCGA members will always be a top priority for the Association and this project seeks to enhance that experience and make our members' course one of the finest in the nation."

Open to the general public, Poppy Hills offers green fees as low as $55 for NCGA members vs. the $200 public rate. The course is also part of the NCGA Foundation's Youth on Course program, where deserving youth can play for as low as $2.

About the Northern California Golf Association
Founded in 1901, the NCGA is the largest regional golf association in the country, with more than 160,000 individuals who belong to more than 1,250 members clubs throughout Northern California and into Nevada.

Among other services, the NCGA provides official handicap indexes, owns and operates two golf courses, Poppy Hills and Poppy Ridge, conducts more than 50 championships annually, publishes NCGA Golf magazine and operates a Foundation to support deserving youth.

About Poppy Hills
Poppy Hills is a challenging course that weaves through the Del Monte Forest. The venue plays host to many prominent tournaments including the PGA Tour's AT&T Pebble Beach National Pro-Am from 1991-2009.

The Robert Trent Jones Jr. design opened in 1986 and is the home course for the NCGA. It was the first course in the United States to be owned and operated by an amateur golf association. The par-72 layout measures 6,857 yards from the black tees with a rating of 74.3/144.

GolfWorld listed the course as 41st on the ranking of the top 50 public courses in its first "Readers' Choice Awards." A 2007 Zagat Survey ranked Poppy Hills the 12th "Most Popular Course" in the U.S, and the layout was named "National Course of the Year" in 2006 by the National Golf Course Owners Association. The golf shop was named as one of the "Top 100 Golf Shops" multiple times by Golf World Business magazine.

Poppy Hills also includes a picturesque grass driving range, chipping, putting and bunker facilities and a video swing analysis system. The course welcomes public play and it is recommended for visitors to join the NCGA to receive nearly a 75% discount off the $200 public green fee.
www.ncga.org www.poppyhillsgolf.com www.poppyridgegolf.com www.ncgafoundation.org

Hilary Heieck | Director of Communications and Marketing
Northern California Golf Association
3200 Lopez Road | Pebble Beach, CA 93953
T 831.625.4653 x230 | F 831.622.0560 | http://www.ncga.org

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Travel Package Available To Sarasota

ORLANDO, FL (Nov. 17, 2010) - Many people know that Sarasota, Florida, is home to the John and Mable Ringling Museum of Art, which documents the long, storied history of the circus. And you might also know about the beautiful beaches along Sarasota's Gulf of Mexico coastline.

But have you ever thought of Sarasota as a great golf destination? The travel professionals at Golfpac Travel think you should, and they have created a package that makes an exploratory golf adventure to Sarasota this winter affordable and exciting.

Your foursome can enjoy a four-night package in a three-bedroom Gulfcoast Holiday Home with four rounds of golf, priced from $533 per person. The golf courses include some of the area's best. The Legacy Golf Club at Lakewood Ranch is an upscale track by Arnold Palmer. University Park Country Club features 27 outstanding holes of golf designed by Ron Garl. The nature-laden IMG Academies Golf & Country Club, and the new Arthur Hills-designed River Strand Golf and Country Club, a 27-hole complex.

For more information or to make book a golf trip, call a Golf Travel Expert at 888-848-8941 and mention code SA-GUL44, or visit http://www.golfpactravel.com/.

About Golfpac Travel. Since 1975, Golfpac Travel has specialized in custom tailored golf vacations to world-class golf destinations such as Florida, the Carolinas, Vegas, California, Arizona, Scotland and Ireland. Golfpac Travel's high-powered websites, www.golfpactravel.com and www.golforlando.com, allow travelers to research, quote, and book their golf vacation. Golfpac sales agents (aka "Golfpac Travel Experts") deal directly with each group to ensure all trip details are well taken care of including tee times, accommodations, and ground transportation. Once a trip is booked, Golfpac Travelers have access to a private website called "MyTrip" to check hotel confirmations, review tee times, print out driving directions to the chosen golf courses, make payments, and more. Best of all, there's something for every budget with over 800 hotels, resorts, and golf courses represented. For further information, please call the toll-free reservations line at 800-327-0878.

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Vardon Trophy and Byron Nelson Trophy Past Winners

November 16, 2010

The Harry Vardon Trophy is the PGA of America’s annual award for the lowest scoring average among Tour players. When created in 1937, it was first awarded on the basis of a points system. Starting with the 1947 season, it was awarded for scoring average. Beginning in 1980, it was awarded for scoring average with a 60 round minimum, and in 1988, and adjusted scoring average with a 60 round minimum.

The Byron Nelson is the PGA Tour’s equivalent. It was first awarded in 1980, and currently is given for the lowest adjusted scoring average with a 50 round minimum.

The winners of the two are not always the same, as you can see on the chart below.

Tiger Woods (who else) holds the most Vardon Trophies, with eight; and nine Byron Nelson Awards. Lee Trevino and Billy Casper have five Vardons each. Greg Norman has five Byron Nelsons.

Interestingly, the greatest of them all, Jack Nicklaus, holds neither.

YearVardon WinnerAdjusted Scoring Average (60 Round Minimum)Byron Nelson WinnerAdjusted Scoring Average (50 Round Minimum)Scoring Average (60 round minimum)Scoring Average(50 round minimum)Posted By The Golf Blogger Related Entries
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Watson DVD surpasses 25,000 sold

Westwood, Kansas -- Rave reviews are one thing -- consumer acceptance is another. And the golfing public has obviously accepted TOM WATSON: LESSONS OF A LIFETIME, a two-DVD instructional set.

The smartly-packaged set, which includes a 16-page booklet, has surpassed 25,000 sets sold, making it the best selling golf DVD of 2010.

The strong early numbers are not surprising considering the palpable buzz surrounding the project - Watson's first-ever instructional program. Its release came just months after the Hall of Famer nearly won the 2009 British Open at age 60. It was also filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, where Watson is the Golf Professional Emeritus. The Greenbrier is one of Watson's favorite places.

Check out what some of the reviewers in the golf world are saying:

• "Bottom line is that this is a MUST HAVE DVD set for any golfer looking to improve his or her game. You'll not only learn how to play the game, but why certain things have to be done a certain way to get the best results." - Don Fisher, golfgearreview.com

• "This instructional program is the ultimate learning experience, covering all facets of the game - from the grip to full shots, to chipping, putting and the secret of his timeless swing, plus specialty shots, including those required in strong wind conditions." -- London Ontario Golf

• "Watson proceeds to systematically teach the game and he is what makes the lessons work so well." Gary Van Sickle, SI Golf

• "'Lessons of a Lifetime is not just a collection of golf advice. It is Watson's personal counsel. And following it has worked out pretty well for him." - Bill Pennington, New York Times

Watson's LESSONS are a compilation of strategies he learned starting in childhood and continuing throughout his professional career, from the most seemingly minute details about grip, to the fluid swing he can still count on in the clutch. Encyclopedic in its skill coverage, LESSONS OF A LIFETIME is a defining instructional medium and is a must have for beginning golfers and weekend warriors, as well as experienced golfers wanting to step up their game.

The two-DVD set provides nearly three hours of instruction and sells at retail for $49.95. The set is available at select golf and sporting goods retailers, pro shops, and at www.tomwatsondvd.com. The website is offering free shipping during the holiday season to all North American destinations. All other international shipping is available for a flat fee of $11.95.

Consumers can also call 1-800-993-5589 to order TOM WATSON: LESSONS OF A LIFETIME. A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.

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Tour AD 9003 Shaft Wins Long Drive Title

The 2010 RE/MAX World Long Drive Championship Super Senior Champion Used a Graphite Design Tour AD 9003 Shaft to Outdrive The Competition SAN DIEGO, CA - November 16, 2010 - Graphite Design, maker of some of the most widely played premium golf shafts on the PGA TOUR, announced today that Frank Miller won the 2010 RE/MAX World Long Drive Championship Super Senior division in Mesquite, Nevada using a Graphite Design Tour AD 9003 shaft.

Miller hit a 367-yard drive to edge out the defending Super Seniors Division champion by just two yards to claim his second Long Drive division title. Miller won the Senior Division in 2007.

"Congratulations to Frank on his victory," said Tak Yamada, VP of Sales & Marketing, Graphite Design. "This is the second out of six World Long Drive Championship division titles that have been won by golfers using Graphite Design shafts. We pride ourselves in designing a variety of shafts with the versatility to meet the needs of professional as well as amateur golfers allowing them to get maximum distance and accuracy from their swings."

Graphite Design announced earlier this week, that Ryan Hixson, an Ensign in the U.S. Coast Guard, won the 2010 Military RE/MAX World Long Drive Championship using a Graphite Design Tour AD DI 7X shaft.

The event took place at the Mesquite Sports and Event Complex in Mesquite, NV. Miller collected a $20,000 winner's check and an exemption into the 2011 RE/MAX World Long Drive Championships. Highlights of the 2010 RE/MAX World Long Drive Championship finals will be shown during ESPN2's telecast on Saturday, December 25, 2010 and ESPN's telecast on Sunday, December 26, 2010.

The company's Tour AD logo is featured on all of Graphite Design's Tour-proven shafts to specifically promote "Accuracy and Distance" and has long been known for high quality and superior performance. This is represented by the company's success that has been documented by professionals and amateurs alike. Graphite Design is the most dominant shaft on the JPGA Tour and has been for the past seven years.

Graphite Design International manufactures the highest quality shafts in the world for Pure Distance and Perfect Accuracy. Graphite Design shafts can be seen in play by the best professional players on the PGA, Nationwide, Champions, Japan, European and LPGA tours. Graphite Design shafts reinforced its dominance on the Japan Tour, where it has claimed 163 consecutive graphite wood shaft brand counts -- an unprecedented streak which dates to 2003. On the PGA Tour, Graphite Design shafts have helped professionals earn 72 victories since 2004 and millions of dollars in prize money. A total of 45 US distributors and 15 European and Asian distributors supply Graphite Design shafts to custom club fitters around the world.

About Graphite Design
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world's three largest golf-club shaft manufacturers, the company made its mark manufacturing premium shafts for golf's major OEMs, Graphite Design Tour AD shafts continue to be preferred by top club makers the world over while the company's other models are extremely popular among avid and occasional golfers.

Revolutionary technology, design and sourcing the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality performance shafts on the market. Validating the company's "AD" logo, all of Graphite Design's PGA Tour-proven shafts specifically promote "Accuracy and Distance" and these key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts. For more information about Graphite Design, call 888.707.6132, e-mail info@gdintl.com, or visit www.gdintl.com.

For media inquiries about Graphite Design please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.

Media Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515

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Pukka Headwear, AMF Golf Management Announce Sponsorship Agreement

Findlay, Ohio (November 16, 2010) - Pukka Headwear, the industry's most innovative designer and manufacturer of premium custom golf headwear announces its new sponsorship agreement with AMF Golf Management. The new platinum sponsorship agreement directly aligns Pukka with AMF's 500-plus members that include many of the leading golf facilities and PGA Professionals nationwide.

Pukka's success has been driven by the increased demand for flexibility, customization and high-quality products in the golf industry. It's the industry's only headwear program featuring a built-from-scratch production model that gives customers complete flexibility. Focused around offering golf shops a broader merchandising mix, Pukka's proprietary production model includes the ability to change and/or combine colors and fabrics by the dozen at industry-low minimums beginning at 48 pieces. Standard pricing also includes free shipping and 30 day production.

"Our immediate strategies point to added market penetration nationwide and the AMF membership base positions us squarely in the mainstream of high profile clubs and professionals. We strongly feel our innovative products and programs along with our execution of the industry's only proprietary business model that features low minimums and unheard of flexibility will add revenue and profitable growth for the AMF network. We are excited about this opportunity and look forward to expanding our relationship with its members," comments Pukka's Vice President of Sales, John Bond.

"AMF is very much excited to partner with Pukka as it is a young innovative headwear brand that will expand retail growth opportunities for our membership. We anticipate a productive partnership in the spirit of new ideas and programs that are essential for a retail category as healthy as headwear." AMF Golf Management CEO, Bob Mulcahy comments;

About Pukka Headwear
Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for "original, first class, quality," which is displayed by unrivaled fit, superior materials and fashion-forward design. Pukka is a division of FDI, supplier to many well-known and highly respected apparel and accessories brands since 1992. For further information, please visit www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative.

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Mystic Dunes Aids Toys For Tots

CELEBRATION, FL (November 17, 2010) - Mystic Dunes would like to invite golfers to swing in to the holiday season at the Fourth Annual Holiday Invitational on Sunday, December 5th. In the spirit of holiday giving, the four-man team scramble golf tournament is again collecting unwrapped gifts for the Toys for Tots program.

Registration for the event will begin at 11:00 a.m. followed by a 12:00 p.m. shotgun start. The tournament will be followed by an awards banquet and dinner.

The cost is $60 per player, (if paying individually) or $210 per foursome (if one joint payment) plus tax. A $5 per player discount is being given to every player who brings an unwrapped toy for the Toys for Tots program. The deadline for entry is Thursday, December 2, 2010. For more information, or to register for the tournament, please contact Blake Meyer at 407-787-5636 or visit the Mystic Dunes Web site at http://www.mysticdunesgolf.com/email/holiday_invitational_10/.

About Toys for Tots

The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. The primary goal is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. The objectives are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation's most valuable resources - our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future. For more information, visit www.toysfortots.org.

About Mystic Dunes Resort & Golf Club
Mystic Dunes Resort & Golf Club, one of the largest vacation ownership resorts in the Central Florida area, is owned and operated by Tempus Resorts International, Ltd. The resort is nestled on 600 acres of lush tropical landscaping just two miles from Walt Disney World® and minutes away from other major Central Florida attractions. Mystic Dunes features 986 fully-appointed vacation villas in one-, two- and three-bedroom configurations with all the comforts and conveniences of home, plus a wide array of resort amenities including an 18-hole championship golf course, four heated pools, tennis and basketball courts, miniature golf, family and children's activities, and onsite dining options including Kenzie's full-service restaurant and bar, Dunes Lagoon poolside bar, room service and grocery delivery service. Mystic Dunes Resort & Golf Club has been designated a "Premier Resort" by the Interval International resort exchange network. Resort reservations can be made at www.mystic-dunes-resort.com or by calling 1-877-747-4747.

www.mystic-dunes-resort.com
www.mysticdunesgolf.com

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Fortune Brands May Sell Titleist

November 15, 2010

Hedge funder and “activist shareholder” William Ackman may get his way with plans to split Fortune Brands into three separate entities, perhaps selling off the seminal Titleist name to one of its golfing competitors. Ackman’s Pershing Square Capital Management owns 11 percent of the company.

Fortune Brands always has been a bit of a Frankenstein monster, owning a variety of seemingly disconnected lines such as Titleist, Jim Beam, Makers Mark, Moen Faucets, and Masterlock. Fortune Brands is descended from tobacco giant American Tobacco, which was chartered in 1890. Following a Supreme Court ordered break up in 1911, American Tobacco diversified into a variety of alcohol, office (Acco) and home wares products. It changed its name to American Brands in 1969, and became Fortune Brands in 1997. Brown and Williamson acquired the tobacco division in 1994.

Acushnet (Titleist) began as a rubber processing company in 1910. In 1932, it expanded its line to golf balls. Fortune Brands acquired the company in 1976. Fortune bought Foot-Joy in 1985 and Cobra Golf in 1996.

Ackman is a prototypical corporate raider, who apparently wants to turn over his Fortune Brands stake into quick profits by selling off parts of the company. He’s been involved in several other machinations lately, including trying to acquire five seats on the Target board of directors, and acquiring a significant stake in JC Penny. That last action prompted Penny to begin anti-takeover actions. Tax issues apparently present the biggest obstacle to Ackman’s plans.

As it is now, Ackman apparently hopes that Callaway or Nike will buy the golf brands, and that Bacardi or Diageo will buy the spirits division. I frankly don’t see any good coming from this. The golf business already is an oligopoly, and this will just continue that trend. Nothing is served—other than Ackman’s bank account—by increasing that trend.

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Furyk Is Player of the Year

November 16, 2010

Jim Furyk has taken the Tiger Woods Award Player of the Year honors on the strength of his three wins, including the Tour Championship. Furyk also pocketed $10 million as the overall winner of the FedEx Cup, for whatever that’s worth (other than $10 million).

Meanwhile, one of my faves, Matt Kuchar, won the Arnold Palmer Award for leading the money list with $100,855 more than runner up Jim Furyk. Kuchar also had the lowest adjusted scoring average this year, edging Steve Stricker by 5/100 of a point. This qualified him for both the PGA of America’s Vardon Award and the PGA Tour’s Byron Nelson Award. Both of these are given to the player with the lowest adjusted scoring; the difference is in he minimum number of rounds. The PGA of America requires sixty, the PGA Tour, fifty. Now there’s a distinction without a difference.

Kuchar and Furyk both receive five year exemptions from having to earn a Tour Card. (Not that either of them would have a problem with doing this anyway).

I think it’s healthy for someone other than Tiger Woods to win these honors. The Tour needs someone other than Tiger to capture the public’s attention. I’m not convinced that Tiger will ever be the same.

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Diablo Octane Driver

CALLAWAY Diablo Octane Driver

With its new partnership with Automobili Lamborghini, Callaway is bringing new materials to the golf equipment industry. The first products from this duet are the Diablo Octane Drivers and Fairway Woods.

The material in question is Forged Composite,  which is composed of more than 500,000 intertwined turbostratic fibers per square inch. Callaway says that it’s one-third the density of titanium,but with a greater load carrying capacity per unit mass in bending. This apparently allows Callaway to create a clubhead with greater transfer of power at impact and more accuracy than its all-titanium competitors.

I’d love to give this a try.

The full press release is below:

New Drivers Mark Debut of Forged Composite(TM), the Lightest, Strongest, Most Precise Material Callaway Has Ever Used
CARLSBAD, Calif., Oct 14, 2010 /PRNewswire via COMTEX/—

Callaway Golf Company (NYSE: ELY) today announced the November 12 retail availability of the new Diablo Octane and Diablo Octane Tour Drivers, as well as the new Diablo Octane Fairway Woods. Twenty years after revolutionizing the driver market with the original Big Bertha Driver, Callaway’s Diablo Octane Drivers introduce another innovative breakthrough in the form of a new material called Forged Composite(TM) -the lightest, strongest, most precise material the Company has ever used.

The performance characteristics of Forged Composite, a material developed in conjunction with Research and Development partner Automobili Lamborghini, has allowed Callaway engineers to develop an advanced clubhead with a greater transfer of power at impact and more accurate trajectories versus its all-titanium counterparts.

“Applying Forged Composite in tandem with a proprietary isothermal forging process has generated a measurable performance advantage over the metal alloys generally used to manufacture golf clubs,” said Dr. Alan Hocknell, Sr. Vice President, Research and Development, Callaway Golf. “The Diablo Octane Drivers are configured to deliver unmatched power and precision through superior design, construction and advanced materials.”

Employing Forged Composite in the crown of the Diablo Octane Driver has allowed Callaway engineers to precisely set the clubhead’s Center of Gravity (CG) and Moment of Inertia (MOI) in order to promote accurate trajectories. This lighter, more efficient clubhead is then paired with a longer shaft to increase head speed and power at impact for longer distances. Additionally, Diablo Octane Drivers include Callaway’s proprietary Hyperbolic Face Technology(TM), which utilizes a chemical milling process to provide a larger sweet spot and improved impact efficiency. Overall, Callaway’s Diablo Octane powers drives beyond those of its all-titanium predecessor by an average distance of eight yards.

Diablo Octane Tour models feature a slightly smaller head size than standard models, a full hosel, and the more open look at address preferred by skilled players. Diablo Octane Drivers come with a Project X(TM) Graphite Shaft that is 46 inches in the standard model and 45.5 inches in the Tour model. The new product introduction retail price for the Diablo Octane and Diablo Octane Tour Drivers is $299.

Building on Callaway’s heritage of innovation, the Diablo Octane and Diablo Octane Tour Fairway Woods are engineered to maximize power. The standard models feature a larger footprint and are designed with a deep CG for better playability and higher trajectories. The Tour models are designed with a smaller profile and a traditional hosel, and deliver increased workability with low, penetrating trajectories that are preferred by more accomplished players. Diablo Octane Fairway Woods feature aggressive Variable Face Technology(R) that increases the size of each club’s sweet spot and generates high ball speeds for better distance. Diablo Octane Fairway Woods will be available at the new product introduction retail price of $199.

About Forged Composite

Forged Composite is the lightest, strongest, most precise material Callaway has ever employed. Encompassing more than 500,000 intertwined turbostratic fibers per square inch, this revolutionary material features an incredibly high threshold for withstanding the extreme forces encountered by Lamborghini and Callaway products. Forged Composite is one-third the density of titanium, yet features a greater load carrying capacity per unit mass in bending. The implementation of a new, proprietary isothermal forging process enables Callaway and Lamborghini engineers to incorporate Forged Composite into their designs with a level of precision that was previously unachievable.

About The Callaway Golf-Automobili Lamborghini Partnership

On September 30, 2010, Callaway Golf and Automobili Lamborghini announced an agreement to connect the resources of their world-renowned Research and Development teams. This unique alliance establishes an ongoing partnership to develop innovative technologies and materials such as Forged Composite, the first collaborative element of this union.

The origins of this recently formalized relationship date back several years. Through the constant pursuit of lighter and stronger materials, the Lamborghini and Callaway Research and Development teams cultivated similar areas of expertise. A major point of convergence surrounded the development of advanced composite structures. These highly developed materials comprised of microscopic carbon fibers feature remarkable strength and performance characteristics in comparison to the metal alloys that are generally used throughout the automotive and golf industries.

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