The smartly-packaged set, which includes a 16-page booklet, has surpassed 25,000 sets sold, making it the best selling golf DVD of 2010.
The strong early numbers are not surprising considering the palpable buzz surrounding the project - Watson's first-ever instructional program. Its release came just months after the Hall of Famer nearly won the 2009 British Open at age 60. It was also filmed at the world-famous Greenbrier Resort in White Sulphur Springs, West Virginia, where Watson is the Golf Professional Emeritus. The Greenbrier is one of Watson's favorite places.
Check out what some of the reviewers in the golf world are saying:
• "Bottom line is that this is a MUST HAVE DVD set for any golfer looking to improve his or her game. You'll not only learn how to play the game, but why certain things have to be done a certain way to get the best results." - Don Fisher, golfgearreview.com
• "This instructional program is the ultimate learning experience, covering all facets of the game - from the grip to full shots, to chipping, putting and the secret of his timeless swing, plus specialty shots, including those required in strong wind conditions." -- London Ontario Golf
• "Watson proceeds to systematically teach the game and he is what makes the lessons work so well." Gary Van Sickle, SI Golf
• "'Lessons of a Lifetime is not just a collection of golf advice. It is Watson's personal counsel. And following it has worked out pretty well for him." - Bill Pennington, New York Times
Watson's LESSONS are a compilation of strategies he learned starting in childhood and continuing throughout his professional career, from the most seemingly minute details about grip, to the fluid swing he can still count on in the clutch. Encyclopedic in its skill coverage, LESSONS OF A LIFETIME is a defining instructional medium and is a must have for beginning golfers and weekend warriors, as well as experienced golfers wanting to step up their game.
The two-DVD set provides nearly three hours of instruction and sells at retail for $49.95. The set is available at select golf and sporting goods retailers, pro shops, and at www.tomwatsondvd.com. The website is offering free shipping during the holiday season to all North American destinations. All other international shipping is available for a flat fee of $11.95.
Consumers can also call 1-800-993-5589 to order TOM WATSON: LESSONS OF A LIFETIME. A portion of the proceeds from all sales will be contributed to the Bruce Edwards Foundation for ALS Research.
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