Friday, August 26, 2011

Brain Center International Introduces To Exhibit At PGA Expo

(HOLLYWOOD, FL) - Brain Center International (BCI) - creator of golf's first and only interactive mental coaching program - will unveil its Pro Mental Coach software at the PGA Expo, Booth 1022, August 23-24 in Las Vegas, NV.

Created to help players master the game, play smarter and lower scores, Pro Mental Coach independently assesses mental skills and customizes a training program to fit each user's needs.

It features scientifically-proven exergames that are fun and easy. These build the "brain muscle," helping create an "in the zone" mental state through improved focus, confidence, motivation, stress management, endurance and recovery from bad shots.

"Improving your mental game is surefire way to achieve better scores and enjoy the game more," says Dr. Stephane Bergeron, Founder of BCI. "Tour pros and PGA Professionals embrace brain training and we look forward to introducing our solution to the golf industry at the PGA Expo."

Part of the new state-of-the-art technology at the PGA Center for Golf Learning and Performance at PGA Village, in Port St. Lucie, FL, Pro Mental Coach ($139.95) is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

"Pro Mental Coach is completely unique in that it replicates on-course stress, allowing golfers to acquire skills that directly translate to better on-course performance," says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. "It's an innovative approach that should be part of every instructor's curriculum."

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

Unique features of Pro Mental Coach include:

• Assessment and full diagnostic of a user's mental game strengths and weaknesses
• Customized training program that matches users' skills
• Tracking and evaluation of performance from each training session
• Ability for PGA Professionals to access a student's mental game profile

About Brain Center International
Brain Center International, the worldwide leader in brain fitness programs that work out the "brain muscle," is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (www.ProMentalCoach.com), the NeuroActive collection for brain fitness - Memory, Complete Brain, Learning (www.NeuroActiveProgram.com) and the Brain Bike (www.theBrainBike.com) - unique and powerful tools to help improve brain power and the mental game. Brain Center International is a partner with the Canada Media Fund, whose mission is to promote innovative content and digital applications through financial support and industry research.

More information: www.braincenterinternational.com, 888.780.2724.


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