(SCOTTSDALE, AZ) - Hot Stix Golf - the leading custom club-fitter for golfers, from Tour professionals to recreational players, who are serious about improving their games - has opened a state-of-the-art outdoor fitting center at the renowned SilverRock Resort in La Quinta, CA, host of the PGA Tour's Bob Hope Classic. Located on the property's driving range at 79-179 Ahmanson Lane, this is the company's newest California location, and was added to meet thriving demand for the unique, customized swing-analysis / equipment fitting software that has gained Hot Stix a worldwide following.
The outdoor club-fitting center incorporates an array of proprietary, state-of-the-art technology and is overseen by Pat Fitzsimons, a certified Hot Stix Golf fitter. Winner of the PGA Tour's 1975 Los Angeles Open and several other titles, Fitzsimmons helps players maximize on-course performance by integrating equipment that compliments their distinct swing characteristics. His wealth of knowledge, experience as a player and work as a PGA teaching professional make him one of the nation's leading club-fitters.
"Hot Stix Golf is the world's most trusted club-fitting brand because of our sophisticated process that analyzes how specific components - head, shaft, ball and grip - affect player performance," says Mark Flynn, CEO. "We perfectly configure clubs to provide better distance and accuracy by measuring variables to determine an ideal fit, including loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates and smash factor."
Trusted by scores of Tour players, including winners of multiple major tournaments, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.
Additional Hot Stix Performance Centers are in Northern California, Scottsdale, AZ, Westchester County, NY and Orlando, FL, with several more opening in the next 12 months. Each facility employs the industry's most highly-certified cub fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.
Appointments for Hot Stix Performance Centers are scheduled online at www.hotstixgolf.com or by calling 877.513.1333.
About Hot Stix Golf
For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida and New York. With more than 35,000 satisfied golfers, the company's golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers' performances. A variety of packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron, wedge and putter fittings. Hot Stix is the official golf equipment research partner of GOLF Magazine.
For more information: www.hotstixgolf.com, 877-513-1333.
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