Brain Center International Introduces To Exhibit At PGA Expo

(HOLLYWOOD, FL) - Brain Center International (BCI) - creator of golf's first and only interactive mental coaching program - will unveil its Pro Mental Coach software at the PGA Expo, Booth 1022, August 23-24 in Las Vegas, NV.

Created to help players master the game, play smarter and lower scores, Pro Mental Coach independently assesses mental skills and customizes a training program to fit each user's needs.

It features scientifically-proven exergames that are fun and easy. These build the "brain muscle," helping create an "in the zone" mental state through improved focus, confidence, motivation, stress management, endurance and recovery from bad shots.

"Improving your mental game is surefire way to achieve better scores and enjoy the game more," says Dr. Stephane Bergeron, Founder of BCI. "Tour pros and PGA Professionals embrace brain training and we look forward to introducing our solution to the golf industry at the PGA Expo."

Part of the new state-of-the-art technology at the PGA Center for Golf Learning and Performance at PGA Village, in Port St. Lucie, FL, Pro Mental Coach ($139.95) is powered by a proprietary Dynamic Intelligence System. This breakthrough neuroscience technology was developed by BCI in collaboration with medical centers. It is used in clinical research funded by National Institutes of Health (NIH).

"Pro Mental Coach is completely unique in that it replicates on-course stress, allowing golfers to acquire skills that directly translate to better on-course performance," says Joe Hallett, coach of LPGA Tour star Stacy Lewis and a GOLF Magazine Top 100 Teacher. "It's an innovative approach that should be part of every instructor's curriculum."

Dramatically different from books and DVDs, Pro Mental Coach continuously interacts with users and adjusts exergame difficulty levels in real time according to performance. This personalizes each training session, creating a fully customized regimen to deliver maximum benefits in the shortest period of time.

Unique features of Pro Mental Coach include:

• Assessment and full diagnostic of a user's mental game strengths and weaknesses
• Customized training program that matches users' skills
• Tracking and evaluation of performance from each training session
• Ability for PGA Professionals to access a student's mental game profile

About Brain Center International
Brain Center International, the worldwide leader in brain fitness programs that work out the "brain muscle," is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (www.ProMentalCoach.com), the NeuroActive collection for brain fitness - Memory, Complete Brain, Learning (www.NeuroActiveProgram.com) and the Brain Bike (www.theBrainBike.com) - unique and powerful tools to help improve brain power and the mental game. Brain Center International is a partner with the Canada Media Fund, whose mission is to promote innovative content and digital applications through financial support and industry research.

More information: www.braincenterinternational.com, 888.780.2724.

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Hot Stix Golf Opens State-Of-The-Art Outdoor Fitting Center

(SCOTTSDALE, AZ) - Hot Stix Golf - the leading custom club-fitter for golfers, from Tour professionals to recreational players, who are serious about improving their games - has opened a state-of-the-art outdoor fitting center at the renowned SilverRock Resort in La Quinta, CA, host of the PGA Tour's Bob Hope Classic.

Located on the property's driving range at 79-179 Ahmanson Lane, this is the company's newest California location, and was added to meet thriving demand for the unique, customized swing-analysis / equipment fitting software that has gained Hot Stix a worldwide following.

The outdoor club-fitting center incorporates an array of proprietary, state-of-the-art technology and is overseen by Pat Fitzsimons, a certified Hot Stix Golf fitter. Winner of the PGA Tour's 1975 Los Angeles Open and several other titles, Fitzsimmons helps players maximize on-course performance by integrating equipment that compliments their distinct swing characteristics. His wealth of knowledge, experience as a player and work as a PGA teaching professional make him one of the nation's leading club-fitters.

"Hot Stix Golf is the world's most trusted club-fitting brand because of our sophisticated process that analyzes how specific components - head, shaft, ball and grip - affect player performance," says Mark Flynn, CEO. "We perfectly configure clubs to provide better distance and accuracy by measuring variables to determine an ideal fit, including loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates and smash factor."

Trusted by scores of Tour players, including winners of multiple major tournaments, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.

Additional Hot Stix Performance Centers are in Northern California, Scottsdale, AZ, Westchester County, NY and Orlando, FL, with several more opening in the next 12 months. Each facility employs the industry's most highly-certified cub fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.

Appointments for Hot Stix Performance Centers are scheduled online at www.hotstixgolf.com or by calling 877.513.1333.

About Hot Stix Golf
For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida and New York. With more than 35,000 satisfied golfers, the company's golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers' performances. A variety of packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron, wedge and putter fittings. Hot Stix is the official golf equipment research partner of GOLF Magazine.

For more information: www.hotstixgolf.com, 877-513-1333.

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